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• Revenue: +12.5% (2Q09), +21.4% (1H09)
• Net Profit: -38.3% (2Q09), -18.2% (1H09)
• Press Release: YELI footwear sales increased by 19.7% in 1H09 to RMB665.0 million
• YELI apparel sales surged 45.0% in 1H09 to RMB222.9 million
• YELI apparel gross profit margin increased to 39.1% in 1H09
• YELI and OEM footwear gross profit margin declined to 10.3% in 1H09
• S&D expenses rose 48.1% in 2Q09 due to intensified advertising and promotion activities featuring new brand spokespersons, Fahrenheit
• EPS in 1H09 was 12.75 RMB cents
• NAV per share as at 30 June 2009 increased to 123.07 RMB cents
• Target to improve product mix in favour of higher margin YELI apparel
• Outlook: The Group expects the second half of the current financiai year to remain challenging.
• To maintain its competitive edge and to capitalise on potential growth opportunities during this challenging time, the Group will continue to focus on its strategy of product development, strengthening its YEll brand value through advertising and promotion ("A&P") activities and improving and upgrading its distribution network.

FINANCIAL RECORDS

Revenue (RMB '000)

FY 1Q 2Q 3Q 4Q Total
2009 530,448 524,279
2008 402,858 465,854 485,880 505,120 1,859,712
2007 211,290 310,552 335,933 349,275 1,207,050
2006 155,667 161,236 174,994 198,121 690,018
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Earnings (RMB '000)

FY 1Q 2Q 3Q 4Q Total
2009 49,662 36,239
2008 46,341 58,717 49,638 30,239 184,935
2007 26,565 46,993 47,147 34,384 155,089
2006 16,405 17,216 19,805 20,162 73,588
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Dividends

FY Interim Final Special (RMB)
2009 NA
2008 NA 0.0275 NA
2007 NA 0.0465 NA
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Bonus / Rights / Stock Split

Date Type Details
2008-04-27 Stock Split STOCK SPLIT OFFER OF 2 FOR 1
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Share Data (RMB)

NAV = $1.2307
EPS = $0.1275 (6M FY09)
No of Shares = 673,700,000
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ANALYSTS' TARGET PRICES

Broker Recommendation Target Price Date
NA